From FMCG food brand strategy to QSR setup and beverage startup advisory — Ashish Srivastava brings 16+ years of real F&B experience to entrepreneurs and businesses across Uttar Pradesh.
Business plan development, market positioning, GTM strategy, and regulatory compliance (FSSAI, GST, DPIIT registration) for food startups in UP.
Brand strategy, product development brief, packaging design direction, pricing architecture, and retail/distribution channel planning for FMCG food brands.
End-to-end advisory for beverage startups — formula strategy, FSSAI categorisation, packaging, cold chain, and retail/HoReCa channel go-to-market.
Concept development, menu engineering, kitchen design, and SOP creation for QSRs in Lucknow — with a focus on speed, consistency, and profitability.
Recipe costing, food cost % analysis, portion standardisation, and pricing strategy — the financial backbone of any sustainable food business.
Distribution strategy for supplying Hotels, Restaurants, and Catering — identifying buyers, pricing for trade, and building institutional sales pipelines in Lucknow.
Ashish Srivastava isn't a consultant who read about F&B in a textbook. He has worked inside hotel kitchens, restaurant operations, food brand build-outs, and FMCG launch strategy — across India and the United Kingdom — for over 16 years.
He currently runs NAMAK Concept Pvt. Ltd. — a DPIIT-recognised food and beverage startup — giving him current, practical understanding of the regulatory, operational, and market challenges facing F&B entrepreneurs in India today.
That lived experience is what separates his advisory from generic consulting. He has been in your shoes — and come out the other side.
Running NAMAK Concept Pvt. Ltd. — actively navigating FSSAI, GST, production, and retail challenges.
Formally trained in hospitality and F&B management — India's best + international exposure.
Hands-on experience building energy drink and masala soda brands from concept to shelf.
15 minutes with Ashish. Tell him about your food or beverage business — he'll tell you exactly where to focus first.